People become versions of themselves they don’t get to be every day. They explore, connect, get lost in new places, and create memories that stick with them for years.

I’ve always been fascinated by these moments, and I wanted to be part of creating it.

That’s why I left traditional marketing behind and moved into hospitality. I worked in hotels and tourism across New Zealand, Australia, and my home country The Netherlands. 

Along the way, I kept asking the same question: How can we make our guest experiences even more memorable?

Now, I found the answer. And yes—it involves AI.

I know. AI doesn’t exactly scream “personal touch.” But here’s the thing: the best boutique hotels aren’t personal because of technology. They’re personal because of the little details. The hidden restaurant only locals know about. The story behind the building. The feeling that someone actually thought about your experience.

That’s exactly what I build.

I don’t just build chatbots for hotels. I build experiences. A 24/7 local guide that knows the hidden gems, feels like your hotel, and tells your story, even when your team isn’t around.

So your guests don’t just have a good stay. They have one they’ll never forget.