There’s something special about holidays..
People become versions of themselves they don’t get to be every day. They explore, connect, get lost in new places, and create memories that stick with them for years. I’ve always been fascinated by these moments, and I wanted to be part of creating it.
That’s why I left traditional marketing behind and moved into hospitality. I worked in hotels and tourism across New Zealand, Australia, and my home country The Netherlands. Along the way, I kept asking the same question: How can we make our guest experiences even more memorable?
Now, I found the answer. And yes, it involves AI.
I know. AI doesn’t exactly scream “personal touch.” But here’s the thing: the best boutique hotels aren’t personal because of technology. They’re personal because of the little details. The hidden restaurant only locals know about. The story behind the building. The feeling that someone actually thought about your experience. That’s exactly what I build.
I don’t just build chatbots for hotels. I build experiences. A 24/7 local guide that knows the hidden gems, feels like your hotel, and tells your story, even when your team isn’t around.
So your guests don’t just have a good stay. They have one they’ll never forget.
Don’t stay behind
AI is becoming a natural part of how people plan, experience, and remember their travels. What once felt impersonal is quickly becoming expected: especially when it saves time, answers questions instantly, and improves the overall experience. Guests are already comfortable using AI for recommendations, planning, and support. Hotels that integrate it thoughtfully aren’t replacing human connection, they’re protecting it.
%
of hotel brands
are adopting AI for customer service and booking management — showing that tech isn’t just for big chains anymore.
%
of global travellers
already use AI tools when planning aspects of their trip, and more than 60% are open to trying them, especially younger generations.
%
of hotel executives
report positive impacts from using AI, saying AI is fundamentally changing the industry
I Practice what I Preach
Before building AI solutions, I was right there on the floor: in front offices, leading tours, welcoming guests, answering the same questions again and again, and doing everything I could to make people feel seen and cared for.
Those photos you see?
They’re not branding shots. They’re real moments with real guests.
I know how much the small things matter. I also know how exhausting it can be for teams to constantly juggle questions, recommendations, and logistics, especially when you want to give every guest your full attention.
That’s why I build AI the way I do:
Not to replace hospitality, but to protect it.
So your team can focus on what humans do best and your guests feel taken care of, even when the front desk is too busy.