How I Help Outdoor & Wellness Hotels Grow
I offer several marketing services for hotels. All designed to reduce OTA dependency, increase repeat guests, build community, improve experience and free up your time so you can focus on running your hotel.
Mix & Match to your needs
Every hotel is different. You might need help with email flows but have the guest experience dialed in. Or maybe your team is drowning in repetitive questions but your direct bookings are fine. I don’t do ready-made packages, because I know every situation is different. Here’s what I can help with, pick what actually makes sense for you:
Guest Retention Email System
Automated email flows that stay in touch with past guests and bring them back for repeat visits. Most hotels never contact guests after checkout.
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✅ Welcome sequence (sent immediately after booking)
✅ Post-stay follow-up (thank you + feedback request)
✅ Win-back campaigns (re-engage guests who haven’t returned)
✅ Seasonal offers (spring wellness, ski early-bird, autumn hiking)
✅ Monthly newsletter (local tips, updates, not generic promos)
Direct Booking Strategy
Full audit of your booking flow + implementation of strategies to reduce OTA dependency. Every direct booking saves you 15-20% in OTA commissions. Over a year, that’s thousands back in your pocket.
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✅ Revenue leak audit (where you’re losing money to Booking.com)
✅ Direct booking incentives (discounts, perks, loyalty rewards)
✅ Website booking flow optimization
✅ Email retargeting for past website visitors
✅ Action plan to reduce OTA commissions by 20-30%
24/7 AI Guest Agent
A chatbot accessible via QR code in rooms that answers repetitive guest questions. Save your team 10+ hours/week answering the same questions. Guests get instant help at 2am. Your staff focuses on creating experiences.
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✅ Your own AI assistant answering guest questions
✅ Custom AI trained on your hotel
✅ Your brand’s tone of voice (warm, professional, playful—whatever fits you)
✅ Local knowledge & hidden gems (the spots you’d recommend to a friend)
✅ Your story (the history, the vibe, what makes you special)
✅ QR code design + printable cards for rooms
✅ Optional website embed
Seasonal Campaign Management
Targeted email campaigns to fill shoulder-season rooms and maximize revenue year-round. Fill the gaps with off-season deals sent to past guests.
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✅ Campaign strategy (what to offer, when to send)
✅ Email copywriting (subject lines, body, CTAs)
✅ Audience segmentation (past skiers get ski offers, hikers get hiking offers)
✅ Scheduling and sending (you approve, I execute)
✅ Performance tracking (open rates, bookings generated)
Website & Email Copy
Rewrite your website, booking confirmations, and guest emails to sound like the experience-driven place you actually are. Smash that first impression. Stop sounding like every other hotel and attract your dream guests.
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✅ Homepage, about page, and booking page rewrite
✅ Booking confirmation emails (warm, personal, not robotic)
✅ Pre-arrival emails (build excitement before they arrive)
✅ Guest communications (cancellations, policies, etc.)
✅ OTA communications (automated messages, chat templates, etc.)
✅ Tone of voice guide (so your team stays consistent)
Ongoing Strategic Marketing Partnership
I’ll be your marketing person who’s just a call away and will help you elevate your hotel to next-level marketing. Build something bigger than “just a hotel”.
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✅ Community building strategies
✅ Upsell strategies
✅ Welcome sequences, post-stay follow-ups, seasonal campaigns, win-back emails
✅ Partner Network & Cross-Promotion Strategy
✅ Signature Experience Design
✅ Your brainstorm partner for any big, bold ideas!
Most independent hotels are stuck in the same cycle: great experiences, one-time guests, and way too much money going to OTAs. Stop losing guests to booking.com, start building a community who book direct, come back every year and tell their friends about you.
Let’s Find Out What You Actually Need
Here’s what I’ll do. I’ll take 20 minutes to look at your booking flow, your current marketing (or lack of it), and your guest journey. Then I’ll tell you where you’re leaving money on the table, and what to do about it.
No charge. No pressure. Just honest feedback.
If it makes sense to work together, great. If not, you still walk away with relevant insights.
This is for you, If:
→ You run a ski lodge, hiking hotel, wellness retreat, or any place where the experience matters more than the price
→ You genuinely care about your guests and their experience
→ You’re somewhere in Europe (that’s my focus)
→ You’re tired of watching Booking.com take 15-20% of every reservation
→ Your guests love you, but they don’t come back
→ You’re independent. Not part of a chain.