Strategic Marketing for Experience-First Hotels
Win on Experience. Scale Your Personal Touch. I help independent outdoor and wellness hotels in Europe reduce reliance on OTAs, grow direct booking revenue, improve experience and build a repeat customer base that drives sustainable growth.
Great hotels create experiences. Smart hotels make sure guests come back for them.
Stop Chasing Strangers. Keep the People Who Already Love You.
You pour your heart and soul into creating experiences guests remember for years. The hike they still talk about. The local restaurant recommendation that became their favorite. The stay that actually helped them disconnect and relax. The front office staff who remembers their name.
But then they check out and you never hear from them again. Meanwhile, you’re paying 15-25% commission on every reservation to OTA’s, competing with chains that have big marketing teams, and watching your best guests treat you like you’re replacable. There’s a better way.
Build the Right Systems
→ Email systems that turn one-time guests into regulars
→ AI assistants that save your team hours daily
→ Direct booking strategies that cut OTA dependency
→ Marketing that feels as personal as your hotel
For Hotels Who Care
My services are for you if:
→ You run an independent, experience focused hotel (not a massive chain)
→ You pride yourself on personal touches and local knowledge
→ You want your guests to feel like they’ve discovered something special
→ You’re tired of answering the same questions over and over
→ You want to scale the experience without losing the personal feel
Why trust me?
Fair question. I’m not some self proclaimed marketing person that read a case study about hotels and decided to sell you services.
I’ve worked hotel front desks. I’ve hosted tours of 20+ pax through the oldest rainforest in the world. I’ve experienced working in tourism companies across The Netherlands, New Zealand and Australia.
I’ve also studied marketing and spent years managing email marketing and CRM for New Balance across 21 countries in Europe. I know how to build systems that turn one-time buyers into repeat customers.
Now, I combine these tourism and marketing skills. I work remotely but have an office in Maastricht when I’m back in the Netherlands. I love visiting properties in person. There’s no substitute for seeing your hotel, meeting your team, and understanding what makes your place so special.
Let’s work together!
Experience Across Hospitality, Travel & Performance
Focus on performance-driven CRM, community building and direct revenue growth.
Ready to level up your property ?
Book a free hotel revenue leak audit. I’ll show you where you’re leaving money on the table, and what to do about it.